Facebook Live is updated

On Wednesday, Facebook updated its live video product, known as Facebook Live. The social giant rolled out new promising features to make it easier for Facebook users to comment and search in real time.     

The given move has appeared to be the greatest challenge for Facebook’s competitors, including Periscope live-streaming service, Twitter Inc’s, Alphabet Inc’s, Snapchat’s video features, YouTube, not to mention broadcast television.

Live video is getting highly competitive feature on a number of social platforms. It’s becoming attractive for many companies struggling to stream key sport events as well as exclusive video footage from long-awaited important events, including Grammy, Oscar, etc. As for advertisers, they’re particularly interested in this feature as it enables them to reach out to younger customers.         

Facebook Live provides steaming video in real time. On Wednesday, the social networking giant added new features, such as expanded search, filters, echoing those on other platforms as well as a map of video streams across the world.   

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